Wednesday, September 16, 2009

United Breaks Guitars

This isn't breaking news or anything, but I saw this video in my media management class for the first time tonight. Talk about a PR mess for United Airlines! I don't think anyone would be shocked to learn that the baggage people were mishandling his guitar. This incident reinforces the major customer service issues in the airline industry. Which then leads me to wonder- how quickly would any of the other airlines have reimbured him for his guitar?

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